Result-driven marketing strategy for B2B startups that aren’t trying to sound like everyone else.
Together, let’s go places.
Not easily put into a box.
I prefer sitting right outside the box, peering in to optimize past results while exploring new, uncharted territories.
Leveraging 12 years of expertise in developing and executing growth strategies inside today’s fastest-growing b2b tech companies, I now transform brands from the outside-in.
AI | unicorn
fintech | acquired by Mastercard
ecommerce | IPO
Marketing should create a spark between people and products by establishing trust and delivering value.
But to create a spark, you first need a thoughtful strategy.
There’s no magic formula but there are certain ingredients.
Context
The days of marketing acting on its own are far behind us. We know the best campaigns are the ones that are connected to the priorities of your business and theirs. Together let’s connect the dots.
Knowledge
Smart means taking a complex idea and making it simple by identifying and eliminating paths to resistance. It’s about aligning your goals and initiatives based on a 360-view of consumer behaviors, trends, and industry know-how.
Fusion
What happened before? What will happen after? Do you have the data you need? How will you get it? The answers will help you build a foundation that’s both scalable, and in line with the way people learn.
Collaboration
Marketing & sales don’t have hand-offs. They are engaged in a dance: one that requires fluid transitions, and rehearsal. Information needs to be transparent. Everyone needs to be on board. That’s how you go from good to great.
Stories
New ideas or fresh perspectives on old ideas. Stories, characters. conflict, and a window of possibilities. Answers from experts and the data to support it. If you can trigger curiosity, you know you’ve nailed it.
Humanness
Behind every company, there are people like you and me. Technology offers a tool to help us flourish. The insights to do so comes from knowing what makes us tick and then showing up in those ways. That’s how trust is built.
After explaining my philosophy on marketing, an exec once told me, “but humans have bought software from bears before, so I’m not sure they are needed…”
As curious as I am by that idea, I’m most interested in tech that makes life better for humans in some way. But if anyone knows the bear-tale, let me know. I was left hanging.
Think of me as an extension of your team.
Startup leaders are expected to have a deep understanding of the market landscape, build unique narratives, engage people on and offline, create wow experiences from disparate marketing tools, and develop a roadmap for the future—all while hitting pipeline, revenue, and customer satisfaction targets in a predictable manner.
Are you exhausted yet? I’m here to help.
strategy
>marketing audit
>go-to-market planning
>brand positioning & messaging
account-based marketing
>framework & campaigns
>tools & technology
>sales & marketing alignment
engagement
>creative campaigns
>multi-touch campaigns
>content development
techstack
>scoping
>Implementation
>reporting
Who I work with.
early-stage startups
I am for the startup that doesn’t have senior marketing leadership but needs direction, is trying to build the foundation to attract senior leadership, or needs help with market penetration.
growth-stage companies
Growth-stage companies bring me in when they need help pivoting in a new direction such as account-based everything, or searching for fresh strategies to reach their growth goals.
VCs & angel investors
I partner with investors to advise portfolio companies on marketing initiatives, step in as temporary CMO, build optimal tech & data stacks, and build out teams.
Let’s chat growth.
For a free 30-minute marketing consulting session or to chat more about how we can work together, fill out the form and I’ll be in touch.
I promise it will be better than the best chatbot you have ever spoken to.
That is, for now.