The modern b2b marketer’s playbook.
An actionable guide for b2b startups and emerging tech companies.
Why I created it.
In my first marketing job, I relied heavily on blogs for best practices, strategic frameworks, and campaign ideas. As I became more experienced, my thirst for inspiration never died, but I often felt the content I found was subpar at best — too narrowly focused (just hire an SEO specialist), too generic (advertise on LinkedIn and host a webinar), tilted to promote a product or service (Inbound is the answer), or just wrong (quantity always beats quality).
I set out to shift the conversation away from generic tactic and channel discussions towards proven strategies I learned on the job. This 45-page playbook is the result.
What’s covered.
Brand
Define your value, positioning, personas, target accounts, messaging, and voice
Content
Brainstorm types, assess quality and dive into details on website, social, PR & analyst relations
Foundation
Create the right team structure & roles for every stage, define your budget and success metrics
Campaigns
Review my 5-step framework for building campaigns with detailed best practices
Techstack
Untangle the web of tools and tech to help identify the ones to help you work smarter
Sales Enablement
Understand how to collaborate with sales and build out a product marketing function
ABM
Learn the latest and greatest progress that has been made in data & personalization
Ecosystem
Expand your reach with a well-defined partner & customer marketing plan, covering dos and don’ts
THE B2B MARKETING PLAYBOOK 2020 - 2021
Grab your copy.
A 45-page b2b marketing guide complete with templates, visuals, and details to implement proven and cutting-edge growth strategies.
Best-suited for B2B marketers and founders looking for guidance on growing and scaling tech companies while delivering value and fostering trust.
Upon purchase, you will be able to immediately download the ebook from the confirmation page. You will also receive an email with a link to download.
What others are saying.
“Unlike other ebooks I’ve purchased in the past, this one provides real-life examples, resourceful links and templates, insightful information, and breaks down how to curate the most effective marketing strategies to generate revenue and accomplish your goals. If you’re someone who’s new to marketing and wants to understand, in detail, what you need to know to be successful or someone who’s been in the industry with a need of a better, fresh, and results-proven approach, I would 100% recommend reading this playbook.”
Tyanna Bui, Graphic and video designer, TyannaB
“The playbook gave me a comprehensive marketing overview with clear frameworks to revisit based on business needs. As an analytics professional, I now have a much better understanding on the qualitative side of marketing and the types of priorities marketing leaders have."
Ejede Okogbo, Data & Analytics Consultant, Slalom
“Leila’s B2B Marketing Playbook combines not only golden nuggets from several great business books, but also has fresh ideas on how to approach a budget allocation framework (which I think is ingenious), a clear understanding of the types of technology available and their impact, and how campaigns should be defined and aligned. It is a pleasure to read. Rest assured, I’ll be using several of her ideas in my collaboration with startups here in Europe.”
Eric Melchor, Marketing growth advisor for EU-based Startups, ElevateMyCX
About me.
Leila is a marketing executive who specializes in helping B2B tech companies grow. Her background includes critical marketing roles at Dataiku, Vyze, and Bigcommerce. She has also consulted dozens of tech startups across finance, AI, marketing, retail, energy and education.
Where many people reject chaos and complexity, she thrives, hence her love for emerging technology. When she’s not strategizing on growing brands, you could find her at the bouldering gym, writing on Medium, and exploring lesser discovered places in the world.
